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The Wadesk blog

Ideas that start conversations.

Insights, guides and product updates on growing your business on WhatsApp.

Featured WhatsApp API

WhatsApp Business API vs the WhatsApp Business App: which one is right for you

The free Business App suits a single phone and a small team; the Business API (Cloud API) unlocks automation, multiple agents, broadcasts and chatbots at scale. Here is how to choose.

May 27, 2026 · 1 min read

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Marketing

Click-to-WhatsApp ads: the complete guide to CTWA campaigns

Click-to-WhatsApp ads on Facebook and Instagram drop people straight into a chat with you. They are one of the cheapest, highest-intent lead sources available today.

Jun 6, 2026 · 1 min read

Marketing

How to send WhatsApp broadcasts at scale without getting banned

Mass messaging works on WhatsApp — but only if you respect opt-in, quality ratings and sensible pacing. Follow this playbook to protect your number.

Jun 2, 2026 · 1 min read