Click-to-WhatsApp ads: the complete guide to CTWA campaigns
Click-to-WhatsApp ads on Facebook and Instagram drop people straight into a chat with you. They are one of the cheapest, highest-intent lead sources available today.
WaDesk Team
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Jun 6, 2026
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1 min read
A Click-to-WhatsApp (CTWA) ad replaces the landing page with a conversation. The customer taps your Instagram or Facebook ad and a WhatsApp chat opens, pre-filled and ready.
Why they convert
There is no form to fill, no page to load. You capture the lead the instant they message, and you keep the conversation (and the phone number) forever.
Setting one up
- Connect your WhatsApp number to a Meta Ad Account.
- Choose the Engagement or Sales objective with WhatsApp as the destination.
- Write a welcome message and, ideally, route new chats into an automated flow that qualifies them.
Measure what matters
Track cost-per-conversation, not just cost-per-click. Tie each chat to a deal so you can see real revenue per campaign. WaDesk creates the full ad (campaign, ad set, creative) and routes replies into your inbox and pipeline.
#CTWA
#Meta ads
#lead generation