240,184,209 messages delivered this month · 4,218 active workspaces across 38 markets · Median template approval · 18m · ▲ +34% revenue lift · 90 days post-onboarding · Now live: AI Flow Generation
240,184,209 messages delivered this month · 4,218 active workspaces across 38 markets · Median template approval · 18m · ▲ +34% revenue lift · 90 days post-onboarding · Now live: AI Flow Generation
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Ideas that start conversations.

Insights, guides and product updates on growing your business on WhatsApp.

Featured WhatsApp API

WhatsApp Business API vs the WhatsApp Business App: which one is right for you

The free Business App suits a single phone and a small team; the Business API (Cloud API) unlocks automation, multiple agents, broadcasts and chatbots at scale. Here is how to choose.

May 27, 2026 · 1 min read
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WhatsApp API

WhatsApp Business API vs the WhatsApp Business App: which one is right for you

The free Business App suits a single phone and a small team; the Business API (Cloud API) unlocks automation, multiple agents, broadcasts and chatbots at scale. Here is how to choose.

May 27, 2026 · 1 min read