WhatsApp marketing best practices: opt-in, frequency and compliance
WhatsApp is a permission-first channel. Respect it and you get unmatched engagement; abuse it and you lose the number. These are the rules that keep you safe and effective.
WhatsApp is the most personal channel you have. The brands that win treat it like a privilege, not a megaphone.
Always get explicit opt-in
Consent must be clear and specific. A pre-ticked box is not consent. Tell people what they are signing up for and how often you will message.
Respect frequency
One welcome message and the occasional, genuinely useful update beats weekly promos. Every irrelevant message risks a block.
Make opting out effortless
Honour "STOP" instantly and suppress those contacts automatically.
Personalise and segment
Use names, order history and tags so each message feels one-to-one. Segmented sends to engaged contacts keep your quality rating green and your costs down.